Before creating a site, let's decide what to put in it (OK, nobody really does it, but that's not a good reason to create other useless site).
For large sites, there is an analysis of the project (Information Architecture) which covers lots of details: intended audience, competitors etc. Of course, if you're building a small site or if you know very well the topic, you probably already know what to put into your site.
A possible list of topics is:
Vegetarianism
Vivisection
Furs and Leather
Hunting
Animals in entertainment
Some topics are too complex to be treated in a single page, so sections like 'vegetarianism' and 'vivisection' will theirself be divided into subsections. 'Vegetarianism' will be divided into:
The suffering behind meat and leather.
Why a vegetarian diet improves your health.
Meat eating is the main cause of world hunger.
What you can do to avoid all this.
'Vivisection' will be divided into:
So called 'researchers' often justify vivisection for its effects on human life but - sadly - this has never happened.
Even if vivisection could bring significant improvement on research and safety (It can't, we are just making an hypothesis), it would also be unacceptable.
Animals are not the only victims of vivisection.
What you can do to avoid all this.
For each page, we define a label. These labels will be used to create the directory structure of our site, so let's use alphanumerical strings (avoiding whitespaces and special characters like '$'):
vegetarianism
suffering
health
hunger
act
vivisection
useless
ethic
danger
act
furs_leather
hunting
entertainment
This manual can be downloaded from http://www.g-cows.org/.